DATA TARGETING

OPT-OUT OF DIRECT MAIL

Click here to opt out of Acxiom direct mail.

To learn more about how to opt out of many marketing solicitations, visit the FTC's Consumer Information hub.

Below are some data points that information provider Acxiom (AKA USDATA) uses to identify people for marketing purposes:

CONSUMER

Individual

  • Age 2-Year Increments
  • Date of Birth
  • Education
  • Gender Code
  • Inferred Household Rank
  • Occupation
  • Political Party
  • Prefix Title

Homeowner

  • Age Head of Household
  • Age Ranges in Household (Adult)
  • Business Owner
  • Census Median Household
  • Income (hundreds)
  • College Graduate
  • Community Involvement - Financial Support
  • Community Reinvestment Act (CRA)
  • Dwelling Type
  • Education - Head of Household
  • Generations in Household
  • Green Living
  • Household Size
  • Income
  • Length of Residence
  • Life Insurance Policy Owner
  • Marital Status
  • Number of Adults
  • Number of Children
  • Occupation - Head of
  • Household
  • Political Party - Head of Household
  • Presence of Children
  • Probable Teen Driver
  • Senior Adult
  • Single Parent
  • SOHO Indicator
  • Telephone Number
  • Veteran
  • Working Woman
  • Young Adult (Household)

Ethnicity

  • Country of Origin
  • Hispanic Language Preference
  • Race Code
  • Assimilation Index
  • Country of Origin
  • Ethnic Code
  • Ethnicity Group
  • Language Preference
  • Religious Affiliation

Home Information

  • Home Equity Available
  • Home Expiration Date - Loan Month
  • Home Expiration Date - Purchase Month
  • Home Market Value
  • Home Purchase Amount
  • Home Purchase Date
  • Homeowner / Renter
  • Lender Type 1
  • Loan Amount 1
  • Loan Date 1
  • Loan to Value Range
  • Pool
  • Year Built

Life Events

  • Child Nearing High School Graduation
  • New Parent
  • Newlyweds
  • Recent Divorced
  • Recent Home Buyer
  • Recent Mortgage Borrower

Automotive

  • New Car Buyer
  • Truck/Motorcycle/RV
  • Vehicle - Dominant Interest
  • Vehicle - Intend to Purchase
  • Vehicle - Known Owned Number
  • Vehicle Make
  • Vehicle Year
  • Vehicle Insurance Renewal Month
  • Vehicle Type
  • Vehicle Verification Date

Health

  • Allergy-Related
  • Arthritis/Mobility
  • Cholesterol Focus
  • Diabetic
  • Disabled
  • Homeopathic
  • Organic Focus
  • Orthopedic
  • Senior Needs

Lifestyle Interests

  • Grouping
  • Environmental Issues
  • Equestrian
  • Exercise - Aerobic
  • Exercise - Running / Jogging
  • Exercise - Walking
  • Exercise / Health Grouping
  • Fashion
  • Fishing
  • Food - Vegetarian
  • Food - Wines
  • Foods - Natural
  • Games - Board Games/Puzzles
  • Games - Computer Games
  • Games - Video Games
  • Gaming - Casino
  • Gaming - Lottery
  • Gardening - Interest
  • Grouping
  • Golf
  • Grandchildren
  • Health / Medical
  • High Tech Living
  • Highbrow
  • History / Military
  • Home Furnishings/Decorating
  • Home Improvement
  • Home Improvement - Do-ItYourselfers
  • Home Improvement
  • Grouping
  • Home Living
  • House Plants
  • Hunting / Shooting
  • Investing / Finance Grouping
  • Investments - Foreign
  • Investments - Personal
  • Investments - Real Estate
  • Investments - Stocks/Bonds
  • Money Seekers
  • Motorcycling
  • Movie / Music Grouping
  • Movie Collector
  • Movies at Home
  • Music - Avid Listener
  • Music - Home Stereo
  • Music Collector
  • Music Player – Audio
  • Equipment
  • NASCAR

Lifestyle Interests

  • Arts
  • Auto Work
  • Aviation
  • Beauty and Cosmetics
  • Biking / Mountain Biking
  • Boat Owner
  • Boating / Sailing
  • Broader Living
  • Camping / Hiking
  • Career
  • Career Improvement
  • Cat Owner
  • Celebrities
  • Children's Interests
  • Christian Families
  • Collectibles - Antiques
  • Collectibles - Arts
  • Collectibles - Coins
  • Collectibles - General
  • Collectibles - Sports Memorabilia
  • Collectibles - Stamps
  • Collectibles and Antiques Grouping
  • Collector Avid
  • Common Living
  • Community / Charities
  • Computers
  • Consumer Electronics
  • Cooking - General
  • Cooking - Gourmet
  • Cooking - Low Fat
  • Cooking / Food Grouping
  • Crafts
  • Cultural / Artistic Living
  • Current Affairs / Politics
  • Dieting / Weight Loss
  • DIY Living
  • Dog Owner
  • Education Online
  • Electronics / Computers

Lifestyle Interests (cont.)

  • Other Pet Owner
  • Outdoors Grouping
  • Parenting
  • Photography
  • Professional Living
  • Reading - Audio Books
  • Reading - Best Sellers
  • Reading - Financial Newsletter
  • Subscribers
  • Reading - General
  • Reading - Magazines
  • Reading - Religious /
  • Inspirational
  • Reading - Science Fiction
  • Reading Grouping
  • Religious / Inspirational
  • RV
  • Science / Space
  • Scuba Diving
  • Self Improvement
  • Sewing/ Knitting / Needlework
  • Smoking / Tobacco (Age
  • Sensitive - Use w/Age 2-YearIncrements)
  • Snow Skiing
  • Spectator - TV Sports and more!

Buying Activities

  • Apparel - Men's Big and Tall
  • Apparel - Children's
  • Apparel - Men's
  • Apparel - Women's - Petite
  • Apparel - Women's - Plus Sizes
  • Apparel - Women's
  • Arts & Antiques - Antiques
  • Arts & Antiques - Art
  • Automotive, Auto Parts & Accessories
  • Books & Magazines - Magazines
  • Books & Music - Books
  • Books & Music - Books - Audio
  • Children's Apparel - Infants & Toddlers
  • Children's Learning & Activity Toys
  • Children's Products - General
  • Children's Products - General - Baby Care
  • Children's Products - General - Back- toSchool
  • Computing/Home Office - General
  • Electronics, Computing & Home Office
  • Donation/Contribution
  • DVDs/Videos
  • Buying Activities (cont.)
  • Electronics & Computing - TV/Video/
  • Movie Watcher
  • Gardening - Buying Activity Grouping
  • Health & Beauty
  • High End Appliances
  • Home & Garden
  • Hunting
  • Jewelry
  • Interests & Passions - Collectibles
  • Interests & Passions - Crafts/
  • Hobbies
  • Luggage
  • Magazines
  • Membership Clubs
  • Military Memorabilia/Weaponry
  • Musical Instruments
  • Off-Road Recreational Vehicles
  • Pets
  • Photography & Video Equipment
  • Sports & Leisure
  • Telecommunications
  • Travel
  • Value-Priced
  • General Merchandise
  • Young Men's Apparel
  • Young Women's Apparel

Segmentation

  • Nielsen IPA
  • Nielsen P$ycle
  • Nielsen Prizm HH
  • Nielsen Prizm ZIP
  • Personicx Classic
  • Personicx Digital
  • Personicx Financial
  • Personicx Hispanic
  • Personicx Insurance
  • Personicx Lifestage

Business

Industries

  • SIC Code
  • NAICS Code
  • Firmographics
  • Contact Title
  • Business Start Year
  • Employee Size Range
  • Ethnic Owned
  • Ethnicity
  • Franchise Code
  • Gender of Contact
  • Name Present Flag
  • Sales Volume Range
  • SOHO Flag
  • Years in Business
  • Website URL

Saturation

Demographics

  • African American Householder %
  • Asian Alone Householder %
  • City or Rural Addresses
  • College Addresses
  • Do It Yourselfers Index
  • Dwelling Type
  • Family HH with people under 18%
  • Gender of Primary
  • Person Health and Fitness Index
  • HH Count (per ZIP & CRRT)
  • Hispanic Householder %
  • Median Age Population 18+
  • Median Household Income
  • Median Value Owner-Occupied
  • Housing
  • Median Years of Education
  • for those 25+
  • Omit Drop Addresses
  • Owner Occupied Units %
  • Rent/Own
  • Renter Occupied Units %
  • Residential/Business Selector
  • Route Types
  • Seasonal Addresses
  • Trailer Addresses
  • Travel Index

New Mover

Homeowner

  • Home Market Value– Estimated Ranges
  • Homeowner/Renter

Address

  • Address Lines
  • Distance of Move
  • History Flag
  • Previous Address Flag
  • Record Receipt Date
  • (Pub Date)
  • Transaction Code
  • ZIP4 Record Type

Household

  • Age Head of HH
  • Census Median Income
  • Dwelling Type
  • Education Head of HH
  • Gender of Primary Owner
  • HH Income–Estimated
  • Hispanic Language Preference
  • Marital Status
  • Number of Children
  • Presence of Children
  • Race Code
  • Trust Flag