MonaVie Juice Lawsuit

In 2014, consumers filed a class action lawsuit against MonaVie alleging that the company misled consumers about the health benefits of its “super juices” and failed to disclose potentially dangerous levels of toxic chemicals in the beverages.

According to the lawsuit, the plaintiffs signed up for MonaVie’s auto-shipment program in 2011 and spent more than $2,000 on the company’s juices over the course of two years. The lawsuit alleges that the plaintiffs purchased MonaVie’s Essential and Active juices due to the various claims that presented the beverages as “miracle health products.”

His doctor determined that the levels of arsenic in his system were ten times higher than those in a normal adult.

The lawsuit alleges MonaVie made the following claims about its juices:

“From powerful antioxidant support to joint, heart and immune health, MonaVie body-beneficial products provide the nutrition you need for a healthy and active lifestyle.”

“Delivering a wide array of antioxidants, vitamins, and phytonutrients, as well as other beneficial ingredients like Wellmune, plant-derived glucosamine and plant sterols, every serving is as efficacious as it is delicious.”

“The MonaVie premier juice blends contain powerful nutrients that aid your body in the fight against aging and other symptoms of oxidative stress.”

Additionally, MonaVie allegedly claimed its juices could “increase energy,” “improve your memory,” “strengthen your heart” and “improve fertility,” among other things; however, the plaintiffs allege that MonaVie does not have any scientific evidence to support these claims.

Furthermore, the lawsuit alleges that dangerous chemicals in certain MonaVie juices may put consumers at risk for serious health problems. In one case, the plaintiff allegedly developed a severe acne rash on her face that was later attributed to high levels of arsenic and lead in her system. In addition, another plaintiff alleges that he suffered severe headaches, dizziness, depression and insomnia, which his doctor diagnosed as side effects of high levels of arsenic in his system. In fact, his doctor determined that the levels of arsenic in his system were ten times higher than those in a normal adult.

The lawsuit alleges that the following MonaVie “super juices” were falsely advertised as “miracle health products” that may contain dangerous levels of arsenic and lead:

• MonaVie Active
• MonaVie Essential
• MonaVie Kosher
• MonaVie (M)mum
• MonaVie Mx
• MonaVie Pulse

The class action is seeking compensation on behalf of a nationwide class of consumers who purchased the allegedly mislabeled juices.

Prior to the class action lawsuit, MonaVie was warned by the FDA in 2007 that several of its products’ advertisements violated the Federal Food, Drug and Cosmetic Act (FD&C).

In a letter, the FDA said that MonaVie promoted its Original, Active, Combo and Gel products for a number of health conditions, including inflammation, high cholesterol, and joint and muscle pain. Because of these claims, the FDA said, the products should be classified as drugs under the FD&C. According to the agency, “the therapeutic claims” on the company’s website “establish that the products are drugs because they are intended for the use in the cure, mitigation, treatment or prevention of disease.”

Since the FDA had no part in reviewing or approving these products or claims, the agency said that MonaVie must review these statements so that they no longer violated the FD&C.

If you or someone you know purchased MonaVie’s juices or signed up for the company’s auto-shipment program, contact us today. Our attorneys are currently reviewing potential legal claims on behalf of MonaVie customers, as we believe that they may be entitled to compensation for purchasing the allegedly mislabeled juices.