Making a Splash in the Southwest: Morgan & Morgan at PBR: Unleash the Beast in Albuquerque

Morgan & Morgan took the Wild West by storm with our first-ever appearance in New Mexico—and what better way to make our debut than at PBR: Unleash the Beast at The Pit in Albuquerque.

The excitement in the arena was electric as some of the world’s toughest bull riders went head-to-head with some of the meanest bulls on the circuit. But outside the ring, we were holding our own with a crowd that welcomed us with open arms. As first-timers in the Land of Enchantment, we didn’t know what to expect—but the Albuquerque community showed up strong and made us feel right at home.

Our booth was buzzing with activity all weekend long, and the clear fan favorite? Our signature Morgan & Morgan rubber ducks. Rodeo fans of all ages couldn’t get enough of them. From cowboys to kiddos, our booth and swag were a massive hit and had people lining up.

It was an unforgettable event and an amazing introduction to a new market. We're grateful for the warm reception and can’t wait to continue showing up For the People of New Mexico.